Here's the truth: Your logo isn't the star player in your brand.
55% of first impressions are visual. However, logos now take a backseat.
Think of your favorite brands – is it the logo or the distinct tone of voice, engaging videos, packaging artwork, or website experience that lingers? These brand elements create a unique, cohesive, and living identity. By prioritizing these elements in addition to the logo, your brand can make a long lasting impression on your audience.
So, how you can use different brand elements to bring out your brand’s personality?
Colors
Color increases brand recognition by up to 80%, so don’t underestimate the power of picking the right color. Think IKEA’s iconic blue and yellow or Victoria’s Secret’s simple yet bold pink and black!
Fonts
Selecting your brand fonts is like curating your brand’s wardrobe. Just like choosing the right outfit, picking fonts that go with your vibe can bring out your brand’s look and personality!
Artwork
Unique brand illustrations help craft a memorable visual identity and add a touch of fun! Take OLIPOP’s packaging artworks, for instance; they create a distinct, cheerful, and attention-grabbing identity.
Photography
Brand photography serves as a powerful tool for storytelling. Is your identity relatable or aspirational? Casual or luxurious? Comfortable or edgy? All of this can be conveyed instantly through your brand photography.
Tone of Voice
Your brand’s tone of voice is the secret spice for a memorable connection! It’s what keeps your conversation real, leaving an impression that sticks. So, own that spice and make a lasting, feel-good connection with your audience!
To wrap this up, remember: your logo is just one piece of the puzzle. A truly unforgettable brand is a harmonious blend of visuals, voice, and vibe working together seamlessly. When every element reflects your brand's personality, you're not just seen – you're remembered.
So, which of these elements will you elevate next?
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